Cookies

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help websites function effectively and can also provide information about how visitors use a site.

Cookies do not typically identify you personally, although some information collected through cookies may be considered personal data under applicable data protection laws.

How we use cookies

Our website uses cookies and similar technologies to ensure the proper operation of the website, to analyse website traffic and usage, and to enable embedded third-party content and services.

We use cookies only in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Where required by law, we will obtain your consent before placing non-essential cookies on your device. Cookies that are strictly necessary to provide a service you request may be used without your consent.

Where personal data is transferred outside the United Kingdom, we will ensure that appropriate legal and technical safeguards are in place to protect that data and to comply with applicable data protection legislation. Such safeguards may include transfers to jurisdictions recognised as providing an adequate level of protection or the implementation of approved data transfer mechanisms.

We do not use cookies for advertising, targeting, profiling or marketing purposes.

Types of cookies we use

Essential cookies

These cookies are strictly necessary to provide and operate our website and the services you request and therefore cannot be switched off in our systems. They are typically set in response to actions you take, such as navigating the website, completing forms or otherwise interacting with our services. We and our service providers use these cookies to authenticate and identify visitors, provide requested services, enforce our Terms of Use, prevent fraud, and maintain the security and integrity of our websites, applications and services.

Without these cookies, certain parts of the website may not function properly.

Analytics cookies

With your consent, we use Google Analytics to collect information about how visitors use our website. For example, analytics cookies help us understand:

  • How many people visit the website.
  • Which pages are viewed most frequently.
  • How visitors navigate through the site.
  • How long visitors spend on the site.

The information collected is used only to help us improve the website and understand its effectiveness. We do not use Google Analytics data for advertising, remarketing or audience profiling.

Where possible, data is collected and reported in an aggregated form and does not directly identify individual users.

Cookie list

The cookies currently used on this website are:

Cookie Category

Purpose

Essential Cookies

These cookies are strictly necessary to provide a service you request, such as enabling you to submit a form securely. They may be used without your consent.

Lifespan: Most strictly necessary cookies are session cookies that expire when you close your browser, or cookies that remain active for up to one day. Some cookies may remain active for longer periods, generally ranging from three to 12 months. Cookies used for fraud prevention and security purposes may remain active for up to 24 months.

Google Analytics Cookies

These cookies collect information about how visitors use the website, including the pages visited, the length of time spent on the website, and any errors encountered. This information is aggregated and anonymised where possible and is used to help us understand website performance, improve user experience, monitor traffic patterns, and inform future website development.

Embedded Content Cookies

Where the website displays content provided by third parties, such as videos, maps, social media feeds, or other embedded media, those providers may place cookies on your device. These cookies may be used to enable the functionality of the embedded content, remember user preferences, or collect usage information in accordance with the third party's own privacy policies.

Preference Cookies

These cookies allow the website to remember choices you make, such as language settings, region preferences, or other customisations, in order to provide a more personalised browsing experience.

Performance Cookies

These cookies help us understand how visitors interact with the website by collecting information about website speed, functionality, and user journeys. They enable us to identify areas for improvement and maintain the effectiveness and reliability of the website.

 

Managing your cookie preferences

When you first visit our website, you will be presented with a cookie banner that allows you to:

  • Accept analytics cookies
  • Reject non-essential cookies
  • Manage your preferences by category

 

We use cookies to personalise your experience and to analyse our traffic. Do you want to allow all cookies or view and change settings?

Change your cookie preferences
Close Cookies

Privacy Preference Center

General Description

General Description

This cookie tool will help you understand who is using cookies to collect information from your device, for what purposes they use the information, and how you can control the use of cookies for non-essential activities.

Base Site supports the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA).

If you opt out of advertising cookies, you may still see Base Site ads on other sites, but those ads will not be customized by us or our service providers and we will continue to customize your experience on our website via our use of cookies you have not refused.

Alternatively, privacy settings in most browsers will allow you to prevent your browser from accepting new cookies, have it notify you when you receive a new cookie, or disable cookies altogether. If your browser is set to not accept any cookies, you will not receive Interest-Based Advertising, but your use of the Base Site service may be impaired or unavailable. In addition, if you use our cookie tool to opt-out of certain cookies, your opt-out preferences will be remembered by placing a cookie on your device. It is therefore important that your browser is configured to accept cookies for your preferences to take effect. If you delete or clear your cookies, or if you change which web browser you are using, you will need to set your cookie preferences again.

Note that from time to time we are over-inclusive in which cookies are listed in the opt-out tool. For example, we do not use Facebook, Twitter or Google cookies in all regions.

For more information on our use of cookies, please read our Cookies Policy.

Essential Cookies
Performance and Functionality Cookies
Advertising Cookies